that played a central role in the redesign of.
Explaining With Video : In the summer of 2009, Dropbox worked with Common Craft to create an explainer video 6 You can watch a version of that video here. How did Dropbox grow its user base? 5 KISSmetrics discusses this topic here. According to reports in the press Dropbox started out with about 2,000 users or so. The Business plan is designed for 5 or more users, comes with as much storage as needed, and includes other features that are not part of the Basic or Pro plan. 
The Pro plan provides 100 gigabytes of storage for a monthly subscription of $9.99. One can get more storage by inviting one’s friends to Dropbox.
The Basic plan is targeted at individuals, and provides 2 gigabytes of cloud storage for free. How does Dropbox make money? Dropbox operates a freemium business model.
By February 2013 its users were saving about 1 billion files every day to Dropbox 4 See. It had about 200 million worldwide users in September 2013 3 See. It launched to the public in September 2008 2 According to this presentation by Drew Houston Dropbox had 100 thousand users by the time it launched to the public in September 2008. Here are some indications of how much Dropbox has grown since then: A number of articles online suggest that Dropbox started with an initial base of about 2,000 users. It was founded by Drew Houston and Arash Ferdowsi in 2007. It provides users with a mechanism for storing files in a folder on the Internet and accessing that folder through an installed client, a website, or a mobile app, on different computing devices. What is Dropbox? Dropbox is a personal cloud storage service. Any data in this post is only as reliable as the sources from which I obtained them. Let me know what you object to, and how I might fix the problem. 1 Any errors in appropriately citing my sources is entirely mine. In this case study I will explore how Dropbox has achieved such rapid growth and try to identify strategic themes that other startups might consider for experiments centered around user acquisition and revenue growth. Dropbox is another example of a product that has experienced remarkable growth since its launch.
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